My last blog post (in this format)
These blog posts will change. ✂️
For almost 2 years, I have been sending out a collection of social media posts from the previous week (on various topics) as a newsletter. Images, videos, texts, carousels, tweets...
These newsletters have then been repurposed as blog posts.
But now, this will change.
The problem right now is that each newsletter I send is just scratching the surface on multiple topics. It doesn't go "in depth" on anything really and I want to change that.
So I'm going to flip the process.
Do everything backwards. ↩️
I will start with the topic. One idea.
I will then do research on that topic, flesh that out with examples, stats, quotes, bullet points, graphic illustrations and videos.
The result will become an in depth newsletter with multiple elements I can repurpose to social media.
I will start the week by creating and sending out the newsletter.
The whole newsletter will then be repurposed to this blog.
(Maybe also recorded as a podcast in the future?)
Images and videos from the newsletter can get published to LinkedIn and Twitter.
Quotes and bullet points can be shared to X or Threads as tweets or threads.
This is an attempt to provide more value in less time by investing into one piece of pillar content that then turns into multiple pieces of micro content (instead of the opposite).
I think both you and I will learn more from this and hopefully, you will find this process valuable and maybe even see it as inspiration for your own social media content strategy.
After all, the newsletter and this blog is about content creation productivity and I feel like there is room to improve this even more, so that is what I will try to do now. 📈
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